You would think given the sheer size of the sports industry, there would be an incessant desire for the latest technologies to carry out multiple complex decisions. A wide range of use cases for sports tech exists including tracking, athletic performance, in-arena activations, training for injuries, and monitoring fan experience to increase sales among others.

According to Techcrunch, the top three investment choices for sports tech in 2019 were media and content-related platforms, esports, measurement platforms for data, analytics, and biometrics.

With the market potential for sports tech taking off, Vents Magazine sat down with CEO Angelina Lawton to weigh in on the future of the indsutry, the opportunity that currently exists in the market, the role of tech in sports, and more.