The National Lacrosse League’s Halifax Thunderbirds needed a way to quickly introduce the game to a new market and begin building momentum ahead of their inaugural season.
When the former Rochester Knighthawks moved to Halifax, Nova Scotia in 2019, the long-running National Lacrosse League franchise wasn’t just the new team on the block.
The newly-named Halifax Thunderbirds faced a much more basic problem: Selling the region, which also boasts soccer and basketball teams, as well as Canadian Major Junior hockey, on professional lacrosse.
“While Halifax had a small lacrosse community it was important to educate businesses in the area about the game of lacrosse,” President and CEO John Catalano said. “We had meetings where people would ask us: ‘How many players are on the field? They just had no idea what the sport was.’”
With little time to spare, conveying the energy and enthusiasm of an NLL game to prospective partners and potential fans was critical. “We had a very small window of time to start a new franchise,” Catalano said.
Fortunately, the Thunderbirds already had the perfect solution to their problem. DIGIDECK users for six years, Catalano and Vice President of Marketing and Sponsorships Avery Light were able to bring the sights and sounds of professional lacrosse to all their presentations via the cloud-based platform’s multimedia features.
From securing new partnerships and group ticket sales to launching the... read more
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