Ellie Barrett

How to Build a Personal Brand That Wins: Driving Demand Through Authentic Content

Personal branding is crucial when it comes to business success and growth. Not only does having the right personal brand make you more visible to your target audience, it also helps you control the narrative and how others see you. Smart personal branding also ensures that you command trust and stand out from the crowd …

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Sportsdigita Welcomes Key Hires To Leadership Team

[Minneapolis, MN] Sportsdigita, the organization powering cloud-based DIGIDECK presentations for 400+ organizations globally, announced today the hire of two industry veterans, John Norton, as the Chief Revenue Officer (CRO), and Dena Balabas as the SVP, Customer Success. These hires mark another milestone of growth for the Minneapolis-based organization, whose Leadership Team is now the largest …

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Sportsdigita Welcomes John Norton As Chief Revenue Officer

[Minneapolis, MN] Sportsdigita, the organization powering cloud-based DIGIDECK presentations for 400+ organizations globally, announced today the hire of industry veteran, John Norton, as the Chief Revenue Officer (CRO) marking another milestone of growth for the Minneapolis-based team. Norton was most recently the CRO at Calabrio, Inc., a software organization specializing in customer experiences, and brings …

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Disrupting A Male-Dominated Industry As A Woman Entrepreneur

The confidence, the hustle, and competition are interwoven into sports culture– and as a spectator, the experience has only gotten more elevated and intense. Sports teams and leagues around the globe are tasked with keeping this experience elevated to continuously meet the standards of excellence within the industry. Although sports are enjoyed across both female …

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Life In The Front Office Season 2, Episode 3

Life in the Front Office has partnered with Sportsdigita for Season 2 as we continue to examine the sports industry and engage in thoughtful conversation. Episode 3 dives into the National Hockey League – discussing: Innovation Flexibility Best Practices Hear from SD's EVP, Business Development Christy Grady Murray alongside the NHL's Director, Partnership Marketing Nicole …

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Driving Growth Through Demand: How To Win With Your Niche

People who take Ubers only know how ride-sharing should be: Frictionless. Writers that use Grammarly, only know how editing should be: Instantaneous. Creators that use Canva, only know how designing should feel: Seamless.   One of the primary reasons why startups fail (which 90% of them do) is wrong product-market fit. This is why it’s …

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Dynamic Leadership: Why Surrounding Yourself with Experts is the Key to Business & Entrepreneurial Success

They say you’re the product of the five people you’re most closely associated with. For entrepreneurs, this is extremely relevant.  Being surrounded by people that are high-achieving, innovative, and always going the extra mile, both personally and professionally, can serve as a catalyst for inspiration and even accountability. While like-minded companies can sometimes be viewed …

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