A Software Company Used by Major Sports Teams Sees Opportunity Amid Pandemic

Sportsdigita, an all-in-one cloud-based presentation software company owned by former National Hockey League executive Angelina Lawton, sees opportunity amid the pandemic as sports teams conduct business online instead of in person.

The company, which counts the Chicago Bears, Los Angeles Lakers, Boston Red Sox, Pittsburgh Steelers and New York Yankees among its clients, is raising $10 million to $25 million in Series A funding. It may use some of the money it rasies to acquire smaller firms that have been hurt financially by Covid-19.
Sportsdigita is a subscription-based software company that’s seen growth since Covid-19 halted in-person meetings. It offers customized presentations and integrates video conferencing and presentation software. It competes with other services, like Microsoft PowerPoint and Microsoft Teams, both of which are included in an Office subscription.
But Sportsdigita considers itself “PowerPoint on steroids” because its DIGIDECK software offers customized presentations for sports teams’ sales and marketing groups, which use them in pitches with corporate partners. Lawton said the Sportsdigita’s DIGIDECK platform’s professional services, which come with subscriptions, help it... read more

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