NHL

As teams fight for playoff positioning in the remaining games this NHL season, the front offices and ticket sales reps are already looking ahead to next season – busy planning and executing ticket renewal campaigns to help drive crucial renewal revenue for 2013-14. During these important NHL renewal periods, the Dallas Stars and Minnesota Wild [...]

Twitter just rolled out a new feature for header images as a small, but cool adjustment for brands and sports teams to capitalize on. Not only does the image help dress up the profile pages a bit, but it also gives teams another valuable piece of online real estate to portray the brand or even [...]

It’s hard to feel optimistic about the NHL season starting anytime soon, but the recent ‘Together We Can’ video by Janne Makkonen (@JanneMakkonen1) has sparked inspiration for fans with a unique call to action that can only be possible through a platform like social media. The NFL and NBA players did it first to make [...]

Research shows that digital platforms can be as much as three times more effective in selling tickets than traditional marketing platforms. The Minnesota Wild took this into account when the franchise called us up to develop an interactive sales tool to promote the brand new Loge Seating that will be available next season at Xcel [...]

The Oregon Ducks joined the latest trend in sports marketing by unveiling its own social media command center complete with flat screens, iPads, and wireless keyboards. While the Ducks are the first in collegiate sports to launch, the idea has been around for awhile now and is starting to evolve from a cool feature to [...]

After announcing the signings of Zach Parise and Ryan Suter, the Minnesota Wild sales team has been quite busy ever since and has sold over 1,500 new season tickets as of 11am this morning, according to Chris Botta of the Sports Business Journal. While most team representatives around the leagues are enjoying their holiday break [...]

The Stanley Cup is here and if you haven’t played the NHL Fantasy Challenge yet, it’s time as both the New Jersey Devils and the Los Angeles Kings are utilizing the application. While the concept is cool for fans to enjoy, it isn’t the game that we’re impressed by. It’s the fact that the New [...]

In an effort to expand hockey’s playoff audience, the NHL recently unveiled a brilliant ‘Because It’s The Cup’ marketing campaign that has generated a timely buzz heading into the postseason. Listed below are team and player-centric videos that were released just days ago to enhance the campaign. The NHLVideo YouTube page has successfully created a [...]

While Facebook and Twitter continue to be the go-to options for sports teams, there’s a new rising star in social media that is gaining major attention. With over 10-million registered users already, the visual online pinboard called Pinterest could soon find a place in every team’s digital marketing plan. Currently, there are only three MLB [...]

It’s evident that social media has given sports teams an opportunity to connect with fans in ways of which traditional marketing could never compete with. But how connected do sports fans actually want to be? According to the infographic below created by GMR Marketing, sports fans are using social media to stay connected now more [...]