NFL

Using the power of social media, the hashtag, Twitter and Instagram, the Colts are turning Indianapolis into a fan frenzy heading into Sunday for the big game. After a big season and a playoff berth behind an exciting rookie quarterback, why not? While each NFL playoff team is getting prepared with their own special marketing [...]

It’s that time of the year again! The holiday season is here and for us, that means it’s time for one of our favorite project launches…the holiday eCard. Today, we’re happy to share with you the completion of our Minnesota Timberwolves and New York Giants holiday eCards that are both sure to get you in [...]

The discussion of what makes an in-venue fan experience great nowadays almost always starts with the technology features available. But as sports franchises scramble to install new technologies to keep up with the joneses and enhance the gameday experience, the most glaring obstacle has been the big problem with wireless. The building infrastructure of these [...]

Wow. One of the most well-respected and widely-known sports marketing associations, The National Sports Forum, just released an unexpected, but great feature in their latest “Selling It…” eNewsletter on our DigitAR seat viewer we launched in partnership with the Cleveland Browns. The newsletter does a great job highlighting the Browns’ effective usage of the platform [...]

Twitter just rolled out a new feature for header images as a small, but cool adjustment for brands and sports teams to capitalize on. Not only does the image help dress up the profile pages a bit, but it also gives teams another valuable piece of online real estate to portray the brand or even [...]

If you were offered a chance to experience VIP access at training camp or an invite to the “war room” on draft day, chances are you’d at least be intrigued and probably would even buy right then and there. A key component to all sports marketing initiatives is to offer fans a call to action [...]

New for the 2012 season, the Seattle Seahawks have rolled out a unique promotion to honor all fans. Seahawks fans, known to be rowdy and loud, are labeled the 12th MAN and now even have a designated Executive Suite to be offered to several lucky ticket holders for each of the games at CenturyLink Field. [...]

The Tampa Bay Buccaneers may not have the social media following to compete with the likes of the Cowboys, Steelers, and Patriots, but this offseason the digital marketing department has extended its reach creatively to its full potential and more. The organization has been hyping up the new season for awhile now through several ways. [...]

From an Angry Birds partnership, to augmented reality tickets, it’s safe to say the Philadelphia Eagles have stepped outside the box of traditional marketing in preparation for the new season. The Eagles are the first to offer exclusive content of this kind for season ticket holders. Check it out and tweet us your thoughts. Bring [...]

Sports and gaming came together in a first of its kind collaboration today, as the Philadelphia Eagles announced a partnership with the widely successful Angry Birds app. To compliment the Eagles team theme, Angry Birds will fit nicely with future marketing initiatives, including social media. Watch the video below of Andy Reid’s press conference announcing [...]