NBA

Opening weekend is in the books and the NBA Playoffs are now in full-force. With higher stakes, intensified play and fan excitement at its peak, front offices are capitalizing on this immense marketing opportunity. We were curious to see which teams are taking the postseason promotions a step further and found several noteworthy campaigns. The [...]

We’re happy to share our latest NBA ticketing eBrochure launched for the Utah Jazz! The new season ticket renewal campaign, MyJazzTickets.com, was recently released to fans as the first in a series of our three targeted Jazz eBrochures to launch in 2013. The Jazz ticket sales reps will utilize our unique 3-for-1 eBrochure solution to [...]

First it was ‘Call Me Maybe‘, then ‘Gangnam Style‘, and now the most recent pop culture craze has fully infiltrated the sports world with countless videos from teams of the ‘Harlem Shake’. We waited to post this blog with the hopes of one team finally putting the viral takeover to rest and the Miami Heat [...]

We’re proud to announce the launch of our latest “Digideck” partnership platform for the Cleveland Cavaliers to use in driving sponsorship AND ticketing revenue. This is a special one for us as we introduce a new approach to the Digideck – built tactfully to support a custom, multi-use solution for a team. The Cavaliers are [...]

Last week, Christina Miller of NBA Digital stated that All-Star Weekend was to be as “innovative and creative as possible.” Turns out…she was right. The mid-season celebration received tons of hype leading up to the weekend and after witnessing each digital strategy executed to its full potential, the NBA may have just raised the bar [...]

It’s that time of the year again! The holiday season is here and for us, that means it’s time for one of our favorite project launches…the holiday eCard. Today, we’re happy to share with you the completion of our Minnesota Timberwolves and New York Giants holiday eCards that are both sure to get you in [...]

We’re proud to announce we have just launched a brand new ticket eBrochure for the Washington Wizards. The NBA team told us they needed an eBrochure that worked harder as a direct response sales tool vs. simply relying on a highly stylized, but soft-sell eBrochure they’ve used in the past. The Wizards turned to us [...]

Let’s face it…the idea of participating in a scavenger hunt or a contest of any kind never really seems to get old. Social media has helped turned traditional contests into new interactive games, giving teams the ability to engage thousands and allowing fans to compete with others from all over the city. Whether it’s receiving [...]

Get ready. The NBA season officially starts October 30. This season, the NBA is rolling out its established ‘Big’ advertising campaign again to get fans excited about the upcoming new season. The league plans to build on its successful campaign by now integrating with ticket and merchandising efforts and has even placed the ads as [...]

The Brooklyn Nets have launched several fan-friendly marketing campaigns leading up to the NBA season with each creating awareness of the newly-launched team brand. The Nets understand the importance keeping fans engaged, and are now doing so through highly sharable and interactive content on the new ‘Fan Photos’ Facebook app. Using Facebook, Twitter, and Instagram [...]